GleanMark launches with trademark AI report and USPTO-based tools

GleanMark launched today with a new trademark intelligence platform and a report finding that roughly 1 in 20 new U.S. trademark applications now claim artificial intelligence. The company is targeting attorneys and law firms with clearance, office action and research tools built on the full USPTO record.

Why it matters: - AI-related trademark filings are moving from niche to mainstream, raising the stakes for clearance work, prosecution strategy and portfolio monitoring. - GleanMark is betting trademark attorneys will pay for tools that show the underlying USPTO evidence instead of returning black-box scores or generated arguments.

What happened: - GleanMark launched today as a U.S. trademark research platform built on the full USPTO record. - The launch included the company’s first study, the "State of Trademark Filings" report. - The report found that "artificial intelligence" appears in roughly 1 of every 20 new U.S. trademark applications. - The report said AI appears in nearly triple the share seen two years ago. - The report found that 65.4% of AI-related filings are intent-to-use applications, compared with 48.2% for all other filings. - The company said the platform is designed for attorneys and law firms. - More information is available from the company.

The details: - GleanMark Clearance is designed for Section 2(d) likelihood-of-confusion analysis. - The product ties each conflict to examiner records and the refusal record for each conflicting mark. - GleanMark says the tool shows the examiner-cited Section 2(d) pairs that support each clearance review. - The platform’s goods-and-services overlap analysis is calibrated to the way the USPTO actually cites conflicts. - GleanMark says the clearance tool does not surface every conflict the Office might cite, leaving the final call to the attorney. - The Office Action Response Drafter produces attorney-reviewed draft responses to Section 2(d) and related refusals. - The drafting tool backs arguments with third-party registrations, coexistence examples and other verifiable prosecution-record evidence. - The system includes an honesty gate that withholds unsupported arguments and flags thin evidence. - Markus, GleanMark’s AI assistant, answers questions from the live register and prosecution record. - Markus can surface an opposer’s extension-to-opposition history, crowdedness around a mark, phonetic conflicts missed by a literal search and overdue docket items. - Markus attaches checkable serial numbers to its answers and declines to provide statistics when the record does not support them. - The platform also includes automated deadline tracking, fast-track portfolio onboarding, branded client reports and watch alerts. - Pricing is public and self-serve. - GleanMark offers a free USPTO search with no account required. - Paid plans start at $99 a month. - The pricing model has no sales call and no seat minimums.

Between the lines: - The product pitch reflects a broader legal-tech shift away from generic AI toward record-grounded workflows that reduce the risk of hallucinated citations. - The report’s filing data suggests applicants are claiming AI before products are built, which may create more trademark friction around still-evolving offerings. - GleanMark is differentiating itself by emphasizing auditability, which is especially important in trademark work where attorneys need evidence they can sign off on. - Howard Katzenberg founded GleanMark in 2025 and previously spent 11 years as a CFO, including at OnDeck. - GleanMark says the company is self-funded, U.S.-focused and already live with paying customers. - The platform is built on 14 million USPTO records, more than 650,000 TTAB proceedings and more than 240 million prosecution events.

What’s next: - GleanMark is positioning the launch as an opening move in trademark research, clearance and prosecution automation. - Attorneys using the platform will test whether evidence-first workflows can replace slower, manual review across clearance searches and office action drafting. - The company is likely to compete on trust, speed and traceability as AI tools flood the legal market.

The bottom line: - GleanMark is launching with a clear message: trademark AI tools should show the record, not just the answer.